You’re probably already doing some pretty cool stuff with your traditional advertising. But it’s rare that these one-off campaigns in commercials and magazine ads start sustainable conversations. To get people talking about how MGM Resorts’ ARIA was a must-see in Las Vegas, they used social media to expand on the unique stories a magazine spread couldn’t tell.
At SocialMedia.org’s BlogWell conference in Los Angeles, Derek Schoen explains how they correlated their social media strategy with their traditional ads to keep their message consistent. He shares how their social media campaigns answered the questions their traditional advertising would naturally spark.
In his presentation, Derek also talks about:
- Why it’s important to have a consistent message in your traditional advertising and social media
- How a horse lamp in ARIA’s GOLD Lounge starts word of mouth
- How they incorporated social into a print ad — after it had already run