The companies that start the most word of mouth conversations are the ones that offer something truly remarkable — the ones that stand out from their competitors. So, when American Eagle Outfitters took a look at their prospective market and realized they were facing “a sea of sameness,” they turned to their customers to help them launch a brand identity worth talking about.
In her presentation at SocialMedia.org‘s BlogWell conference in Chicago, Jamie Simoni, American Eagle Outfitter’s Marketing Manager for Social Media, describes the contest they used to inspire more word of mouth than any traditional advertisement. She explains how putting your customers in the spotlight can make your company even more visible in the process.
Jamie also explains:
- Why this campaign earned 1,074% more revenue than last year’s
- How American Eagle chose each fan to spotlight
- Why it’s important for companies to not take themselves too seriously