All word of mouth starts with a topic of conversation. People talk because they have something interesting to talk about.
And that’s where you come in — it’s your job to give customers a story worth sharing with others so that your message can be more easily spread.
In the video below, Brand Autopsy’s John Moore teaches a class on how to make irresistible, sharable ideas worth talking about. He shares a bunch of word of mouth marketing insights on how brands can create long-lasting conversations through “talkable” marketing.
The video was from our Word of Mouth Crash Course conference in May, and in it John covers:
- How to use “talkable” marketing to drive sales
- How to make long-lasting conversations instead of just short-term buzz
- How to create buzzworthy stories by improving/changing your own products or services
Check it out: