Video: Andy Sernovitz on how to stay ethical and out of trouble

Ethics is the foundation of word of mouth and social media success — because no one is going to share your message if they don’t trust you and respect you.

Just as important: It’s the law. Government agencies are enforcing disclosure rules — if bloggers don’t catch you first. It’s up to you to learn how to do the right thing and stay out of trouble with proper disclosure, social media policies, and training for your employees.

In the video below, WordofMouth.org CEO Andy Sernovitz gives a summary on how to stay safe and ethical in social media and word of mouth marketing. He talks about the fundamental guidelines as drafted by SocialMedia.org members in the Disclosure Best Practices Toolkit and gives tips on what you can do to stay transparent and trustworthy as a brand.

The video is from our sister brand SocialMedia.org‘s BlogWell conference series, and in it Andy covers:

  • How the latest FTC updates affect your company
  • How to disclose in social media
  • How to train your agencies, bloggers, and employees on ethics

Check it out:

PS: If you love this, join SocialMedia.org at the next BlogWell event in Chicago on July 18 or New York on September 12 — the event is focused on how big brands use social media, but there are always a ton of great lessons for word of mouth marketers too.

email

Tags: , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again