We’ve all seen the headlines: Fake Facebook fans, fake Twitter hacks, and fake celebrity social media endorsements are all over the place. But according to SocialMedia.org and WordofMouth.org CEO Andy Sernovitz, the FTC is fed up with it, and they’re starting to do something about it.
In his presentation at SocialMedia.org’s BlogWell conference in Chicago, Andy shares why this shouldn’t come as a shock to anyone — after all, these laws have been around 75 years. He also explains why trust is the foundation for earning raving fans, whether you’re doing it in 140 characters or not.
You’ll also learn from Andy’s presentation:
- The 3 basic rules behind the FTC’s new guidelines
- Which social media disclosures they consider #BS
- Why marketing ethics are about much more than just staying out of trouble