Radio show This American Life discovered that one of its most popular episodes ever was full of fabrications. It was downloaded 888,000 times.
Most newspapers might have buried a 2-sentence correction somewhere, and most TV and radio stations would have done nothing.
What did TAL do? They pulled the show. Then they devoted an entire hour on a new episode to discuss what happened and what went wrong.
In an era when journalistic standards are slipping everywhere, This American Life sent a powerful message about trust. You earn trust when you take responsibility for cleaning up your messes.
My prediction: The response will be as big as the original show, and relationships with listeners will be stronger than ever.