Toothpaste and WOM: Recommended by all dentists

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr.

If I’ve said it once, I’ve said it a thousand times.

In the social era, you don’t necessarily need BIG or expensive campaigns to generate huge word of mouth.

A tube of toothpaste and a nice handwritten note can do the trick. BOOM!

HT: Peter Shankman

Toothpaste WOM

Dear Guest,

Upon servicing your room, I noticed your toothpaste is running low. Knowing you have a busy schedule, I have taken liberty to replace the toothpaste for you with our compliments.

Please enjoy your stay with us and do let me know if I could be of further assistance.

Your Room Attendant,
Amber and Janett


About Jeremy Epstein

Jeremy Epstein is VP/Marketing and Social Navigator at Sprinklr, the world’s leading enterprise Social Media Management System to help large organizations save time, mitigate risk, orchestrate activity, and use social data to grow their business. A committed WOM practitioner, Jeremy previously worked at Microsoft and ran an international community marketing-focused consulting firm.

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  1. Holland


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