Check out these nuclear stats:
- 85% of the value of a brand is created by the salesperson, at the field level;
- 53% of a prospect’s decision to choose you comes from their sales experience.
How’s that radiation make you feel? Well, hopefully you’re wearing your lead vest, because the lesson should be clear: YOU’RE IN CONTROL.
You’ve been working your butt off to close a new customer. You listen intently to what the prospect is looking to accomplish, fix, or avoid. You work hard to understand all the buying influences involved in the decision-making process and their desired business results. When presentation day comes, you nail it. New customer.
Now what? You HIT THE RED BUTTON.
That’s right, go nuclear. Start a chain reaction, and start acting like a mad scientist!
Get that customer you just landed to tell all her friends about your great stuff and what an amazing sales experience you took them through.
Here’s the WOMM sales-fission formula:
Incorporate WOMM into your sales process and turn your current customers into an army of salespeople.
WOMMS not bombs!