Check out these nuclear stats:
- 85% of the value of a brand is created by the salesperson, at the field level;
- 53% of a prospect’s decision to choose you comes from their sales experience.
BOOM!
How’s that radiation make you feel? Well, hopefully you’re wearing your lead vest, because the lesson should be clear: YOU’RE IN CONTROL.
You’ve been working your butt off to close a new customer. You listen intently to what the prospect is looking to accomplish, fix, or avoid. You work hard to understand all the buying influences involved in the decision-making process and their desired business results. When presentation day comes, you nail it. New customer.
Now what? You HIT THE RED BUTTON.
That’s right, go nuclear. Start a chain reaction, and start acting like a mad scientist!
Get that customer you just landed to tell all her friends about your great stuff and what an amazing sales experience you took them through.
Here’s the WOMM sales-fission formula:
Incorporate WOMM into your sales process and turn your current customers into an army of salespeople.
WOMMS not bombs!
About WindsorONE
WindsorONE CEO Craig Flynn and Director of Marketing Brian Bunt are big advocates of word of mouth marketing. Craig has worked with sales organizations across industries, is a certified Miller Heiman Facilitator, Word of Mouth Crash Course speaker, and recipient of Seth Godin's "In My Office" meeting. Brian is constantly working with lumberyards, suppliers, and builders to help them craft campaigns to spread the word about their companies. When they're not working at WindsorONE, they're teaching word of mouth marketing courses at TheEmptyBin.com to companies in different industries from building to insurance.
