The one word of mouth question you should be asking yourself

Carnegie DeliBefore you launch a product, run an ad, create a sale, host an event — whatever — before you do it, ask yourself: Would anyone tell a friend about this?

It’s the number one rule in word of mouth marketing. Without the element of “remarkable,” your product, your idea, and your story won’t spread.

The Carnegie Deli in New York follows this rule when making their corned beef sandwiches 7-inches high. Even if they didn’t, it would still be the best corned beef in the world — but its massive size guarantees that hordes of tourists will tell everyone about it.

The Lesson: You don’t have to be a fancy New York restaurant to attain “remarkable.” It’s how you answer your phone, how fast you ship your orders, how long you guarantee your products, and how friendly your service technicians are. And above all, remarkable is what you do, not what you say.

Photo credit: CarnegieDeli.com

email

Tags: , , , ,

Comments

  1. gaspedal

    Today’s new post: The one word of mouth question you should be asking yourself http://is.gd/2qqg9 ^CJ

    This comment was originally posted on Twitter

  2. schoolmarketer

    Would anybody tell a friend about this? The #1 WOM question u should be asking. http://bit.ly/3eY5El

    This comment was originally posted on Twitter

  3. joyfos

    1 WOM question you should be asking – http://bit.ly/XOmRQ

    This comment was originally posted on Twitter

  4. daleoviatt

    @Wendy thought you might like this: The one word of mouth question you should be asking yourself http://is.gd/2qqg9 ^CJ

    This comment was originally posted on Twitter

  5. Wendy

    Isn’t this the truth: RT @daleoviatt: @Wendy The one word of mouth question you should be asking yourself http://is.gd/2qqg9 ^CJ

    This comment was originally posted on Twitter

  6. chirpup

    RT @gaspedal: Today’s new post: The one word of mouth question you should be asking yourself http://is.gd/2qqg9 ^CJ

    This comment was originally posted on Twitter

  7. oviartist

    RT @Wendy: Isn’t this the truth: RT @daleoviatt: The one word of mouth question you should be asking yourself http://is.gd/2qqg9 ^CJ

    This comment was originally posted on Twitter

Trackbacks/Pingbacks

  1. Be remarkable. « Body Shop 2.0 - December 19, 2009

    […] a good blog post on this idea from our friends (and word of mouth mentors) over at […]

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again