This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog.
Add yet another member to the Pow! Astonishing Business Card Club. Embodiment of the Second Great Surprise Theory, namely “Little Things Mean A Lot” (read the book for the other three), these relatively puny pieces of paper (or plastic, or metal, or what have you) produce results, generate oodles of word of mouth, and perform other feats of marketing magic on a dramatically disproportionate level.
That said, check this one out:
It comes from a place called “Gotstyle,” which is perhaps the hippest men’s store in all of eastern Canada. (So many menswear shops purport to be a “lifestyle” boutique or “full experience,” but this hidden gem is the real deal. Check ’em out here… but back to their card.)
Now, every well-dressed man knows the value of a proper collar stay (this blogger even has his own set of multi-length brass ones in a leather pouch, which would sound perverse if I weren’t talking about collar stays… but I digress), and what happens when one goes missing. Not that you’ll ever put this card into action, but the fact that you could if you need to makes it efficient, Pow!-worthy, and fun. (Truth be told, these things make a nice little weapon if you need to poke someone’s eye out…but I digress once again.)
Before you dismiss this idea as a bit of harmless (well, almost) fluff, consider that the Gotstyle card is one of many made by a company called Collar Card, which includes such sartorial superstars as Saks 5th Avenue, Nordstrom, and Brooks Brothers as clients for its patented product, one their website describes as “the perfect product for the traveling businessman or any contemporary man on the go.”
Indeed!
About Andy Nulman
President of Just For Laughs, world's biggest comedy organization. Former mobile tech entrepreneur. Wild public speaker. Wilder public dresser. Author. Hockey player. Gym rat. Needs a longer bio.
