THE best customer service tip ever

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog.

pinky swearI’m going to tell you THE secret to incredible customer service, customer retention, and word of mouth referrals.

It’s quite complicated so you’ll want to print off this post and hang it somewhere where you can refer to it every day.

If you’ve got music playing or some other distraction around you — turn it off and put it away so you can fully concentrate on the concept I am about to unveil before your very eyes.


Pinky Swear.

When we were kids, if you pinky swore — that was a blood oath, a die or do it sort of thing. There were no asterisks, exceptions, small type, or exclusions. It was a pinky swear. Enough said.

If you want your customers to rave about you and to come back time and time again — pinky swear.

If you are so old that you don’t remember pinky swearing, let me translate it for you:

Do what you say you’re going to do. Every time. No exceptions.

Go forth… and pinky swear. Your customers will love you for it.


About Drew McLellan

Wall Street Journal calls Drew McLellan’s blog,, "one of the ten blogs every entrepreneur should read." His passion is helping clients discover their story so they can create authentic love affairs with their customers. He's also an author, national speaker, and has owned his own marketing agency in the Midwest since 1995.

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  1. Josh

    Love it. The term “pinky swear” is going up in my office.

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