This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on his blog.

In this episode of my weekly Watch Me Wednesday series, I chat with my friend BJ Emerson, VP of Technology at Tasti D-Lite and co-author of The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave with Tasti D-Lite CEO, James Amos.

In this video, BJ talks about three lessons from the Tasti D-Lite Way. First, listen and never stop listening to your customers. Then, find someone to champion that information within your company. Finally, find the best social media platform to respond to your customers. These three steps will get you well on your way to building a loyal and satisfied customer base.

How does your business use social media to create loyal customers?

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About Dave Kerpen

Dave Kerpen is the CEO of Likeable Local, a social media software startup for small businesses, as well as the chairman and former CEO of Likeable Media, an award-winning social media and word of mouth marketing firm. Dave has keynoted at dozens of conferences and webinars for organizations such as WOMMA, TEDx, and SXSW. Dave is a LinkedIn Influencer and blogs weekly alongside Richard Branson, Deepak Chopra, Barack Obama and Bill Gates. His first book was the New York Times bestseller, “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks).” His second book, “Likeable Business,” lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave is proud of his two daughters, Charlotte and Kate, at home in New York.

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