Tag Archives: Yelp

How to turn a bad review into a better review

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” We all get bad reviews. No matter how hard you try, you’re going to screw up a job every so often. So what do…

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“Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud” by Michael Luca and Georgios Zervas

One star in the world of Yelp and Trip Advisor can mean the difference between attracting new customers or losing them to your competitors. That’s made a lot of companies desperate. So desperate, that some businesses are taking shortcuts to positive reviews by faking them. In fact, it’s so prevalent (and so obvious) that review…

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How are you generating word of mouth?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. Research tells us that there is no more compelling way to drive sales than word of mouth marketing. This isn’t new news. We’ve always valued what our neighbors, friends and family had to say. It reduces the risk of buying…

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3 tips from Yelp’s Kevin Lee on how to work with online reviews

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Working with customer feedback and reviews is an essential word of mouth skill. More and more customers are embracing the opportunity to become amateur critics,…

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3-Minute WOM Lesson: 3 ways to get more Yelp reviews

Numbers from September 2011 show Yelp has more than 61 million monthly visitors who are reading more than 22 million reviews. It’s an incredibly powerful word of mouth community that every day influences where millions of people do business. How to get more of your fans leaving reviews: 1. Remind your customers 2. Link to…

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Kevin Lee: How to Work with Online Reviews — live from Word of Mouth Supergenius

11:55 — Bergen Anderson introduces Yelp.com‘s Kevin Lee. 11:56 — People are paying a lot more attention to online reviews.  Here are some dos and don’ts. 11:56 — People trust folks they already know. What’s starling is that an equal proportion of people put just as much trust in what they find on a brand…

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Yelp’s Kevin Lee on how to work with online reviews — live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Issue #143: Don’t let your word of mouth walk out the door

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You’ve got a much better shot at getting fantastic, in-the-moment testimonials and reviews if you ask for…

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We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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