Tag Archives: word of mouth tools

3 overlooked word of mouth tools

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The tools you need to pull off word of mouth marketing are all around you. You don’t have to invent something new or buy…

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WOM Tip #199: Put word of mouth tools in every package you send

The best thing you can do to help your customers remember to talk about you is to put something in their hands to share. It doesn’t have to be fancy, and it certainly doesn’t have to be expensive — but it does have to be remarkable. For example, Sock It to Me places a funny…

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Everyone needs a Jewish mother

This is a guest post from Larry Smith, founder of SMITH Magazine, the home of the Six-Word Memoir project. In 2006, I did something that was by all objective measures of questionable judgment: I quit a great magazine career to start a web magazine. I called it SMITH in honor of my grandfather Morris Smith…

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How are you generating word of mouth?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. Research tells us that there is no more compelling way to drive sales than word of mouth marketing. This isn’t new news. We’ve always valued what our neighbors, friends and family had to say. It reduces the risk of buying…

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Word of Mouth Tip #14: Don’t let them leave without something to share

Never, ever let someone leave your store without offering them something to take with them – something that will help them tell the next person they see about you. They’ve just experienced your awesomeness, and they’re primed to talk. You just need to put something in their hands to help them do it. It doesn’t…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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