Tag Archives: word of mouth survey

Word of mouth research: WOM is the most influential source of information for new product purchasing decisions

A recent survey by Schneider Associates, Most Memorable New Product Launches of 2009, found word of mouth to be the most influential source of information for purchasing decisions. The poll included more than 1,100 consumers ages 18 and up and uncovered data about factors related to awareness of new consumer product launches, including influential trends,…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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