Tag Archives: wendy’s

Video: Why Wendy’s focuses on what the customer wants for word of mouth

Brandon Rhoten, Wendy’s Director of Digital and Social Media, says their number-one rule for voice and tone in social media is to talk to people how, when, and where they want. What does that mean? As he explains in his presentation at SocialMedia.org’s Brands-Only Summit, it means letting your customer set the tone for the…

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How to get everyone to see your fans’ love

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Got big fans? Make a big deal out of it. Amplifying your customer love helps them feel great, helps your employees feel great, and…

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Video: How Wendy’s is using social listening to spark bigger word of mouth

According to Brandon Rhoten, Director of Digital Marketing at Wendy’s, the restaurant is in a serious state of transition. And to get more people talking about the new Wendy’s, they went with a new strategy: proactive social listening. By actively following what people were saying in social media, Brandon’s team was able to give brand…

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