Tag Archives: videos

WOM Tip #223: Owning your mistakes is just as remarkable as fixing them

Blue Bell Ice Cream has had a rough year with food contamination and massive recalls. But what has been unique about this company’s misfortune is the outpouring of support from Blue Bell fans and employees. People really love this company. And Blue Bell has made it easy to see why with their open and authentic…

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Video: How Cabela's joined their customers' conversations in social media

According to Adam Buchanan, Cabela’s Social Media Manager, your customers’ content is better than yours. What does he mean by that? The photos they share, the stories they tell, and their feedback is so much more authentic and remarkable than anything an agency could try to recreate with your stuff. The problem: Cabela’s didn’t have…

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Give these 3 things away for word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You have something fantastic to give away to your customers and fans (and it’s not a sample or swag or a trial version of…

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Video: Lessons from NVIDIA’s viral video success

The problem with viral videos is while everyone wants one, no one can tell you how to make one. As NVIDIA’s former Social Media Manager, Shanee Ben-Zur admits, her team couldn’t have predicted the success of their product demo video on YouTube. But that didn’t stop them from learning (and sharing) what methods helped the…

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4 types of content people love to share

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] No matter the tools, the technology, or the platform, great content will always start conversations. There’s going to be a new social media platform…

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Word of Mouth Marketing Research: Consumers show just how viral videos can be

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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