Tag Archives: useful

Video: Why you have to make yourself useful to your customer

Lowe’s Vine videos usually feature at-home DIY projects that you can do without a trip to the store, like turning an empty milk jug into a watering can. Why share tips like these that might prevent people from buying an actual watering can from Lowe’s? Because their Vine strategy is about giving their customers something…

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3 word of mouth lessons from hotels

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Hotels rely a lot on word of mouth. Opinions on review sites like Yelp and TripAdvisor are more influential than ever. They have to…

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Why useful is remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] We love viral stunts and funny ads as much as the next person. But there’s a more sustainable way to get your customers to…

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3 ideas for making receipts remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You give them to your customers every day with each transaction. It may not seem like a big deal, but your receipt is one…

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WOM Tip #130: Be remarkably useful

There are a lot of marketers who think they have to have some elaborate marketing stunt and a viral video to get people to talk about them. But sometimes, it’s not about being outrageous — it’s about being simply useful. For example, did you know that Simplehuman puts a reminder sticker on the second-to-last bag…

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