Tag Archives: underdog

How to make water, pushpins, and Boring remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] It’s easy to feel like the underdog out there sometimes. Maybe you can’t afford that store space in the cool part of town, maybe…

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5 keys to great storytelling: Lessons from Barbara Corcoran

This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on his blog. Barbara Corcoran wore a bright red…

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