Tag Archives: Uber

How to make your last impression a good one

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Leaving a lasting impression is as important as giving a good first impression. You want your customers to walk away feeling like they have…

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3 word of mouth tips for earning more referrals

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Every business owner hopes for that magical moment when a customer not only speaks well of their company, but also tells someone, “No really,…

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WOM Tip #486: Tell everyone your above-and-beyond customer service stories

When an Uber driver named Dahir brought a passenger from the airport to his car parked at a friend’s house, the passenger realized that his car’s battery had died. So Dahir drove the passenger to a store to get jumper cables and helped him jump start his car battery at no extra charge. Every company…

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3 word of mouth lessons from high-tech cars

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Since before the first Model T rolled off the Ford assembly line, people have been talking about the next great auto technology: flying cars,…

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When your reputation is collapsing

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. I mentioned that I had a great experience using Uber to get…

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Why useful is remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] We love viral stunts and funny ads as much as the next person. But there’s a more sustainable way to get your customers to…

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3 examples of remarkable corporate responsibility

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The businesses with raving fans are usually nice businesses — ones that use their success to give back to their community. But you can…

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Advertising vs. surprise and delight

This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. NPR had a great story about the addiction…

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We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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