Tag Archives: twitter

Video: How JCPenney got all eyes on them during the Super Bowl with some misspelled tweets

Taking risks isn’t the easiest word of mouth strategy. And that’s especially true for big corporations in social media. That’s why Sean Ryan, JCPenney’s Director of Digital Marketing, says friends, family, and strangers asked if he was fired after a risky campaign his team pulled off during the last Super Bowl. In his presentation at…

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WOM Tip #582: Listen for opportunities to make someone’s day — even small ones

Big gestures can earn word of mouth, sure. But so can a lot of little moments. For example, Staples was paying attention when this college student tweeted a question about clipboards. Even though she didn’t use “@Staples” to send the message directly to them, they saw the opportunity and surprised her by sending her a…

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Why useful is remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] We love viral stunts and funny ads as much as the next person. But there’s a more sustainable way to get your customers to…

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Podcast: Ryan Holiday and Mitch Joel on building buzzworthy brands from the ground up

According to Ryan Holiday, businesses like Airbnb, Facebook, Twitter, and Dropbox are pulling off a different kind of marketing that sidesteps traditional advertising and looks internally instead to make their stuff more buzzworthy while making their businesses better. In his book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, Ryan…

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Video: How HSN goes beyond the TV to build buzz

It’s no secret that people don’t just watch TV anymore. Their attention is divided between the big screen in front of the couch and the small screens in their hands and in their laps. But according to OVP of Emerging Media Marketing Maggie Hatfield, HSN wasn’t going to get lost in this attention gap. Instead,…

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Video: Andy Sernovitz explains why social media ethics should be a priority

We’ve all seen the headlines: Fake Facebook fans, fake Twitter hacks, and fake celebrity social media endorsements are all over the place. But according to SocialMedia.org and WordofMouth.org CEO Andy Sernovitz, the FTC is fed up with it, and they’re starting to do something about it. In his presentation at SocialMedia.org’s BlogWell conference in Chicago,…

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WOM Tip #196: Turn boring stuff into conversation starters

A nametag is a nametag is a nametag, right? Tons of events have them, they’re all pretty similar, and they have one job: to tell people who you are. Sometimes nametags help you out in a conversation so you can remember someone’s name. But what if they helped you start conversations? At this CreativeMornings meeting, the…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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