This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In previous blog posts, I’ve explored the idea that a potential buyer has to know, like, and trust you before they’re going to buy…
Tag Archives: training
Video: How Southwest Airlines’ employees start meaningful word of mouth conversations
If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this viral video of a flight attendant firing off jokes during her entire safety briefing. Southwest Airlines is known for fun and friendly stunts…
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WOM Tip #206: Workshops are great for word of mouth
The Home Depot does it with weekly DIY lessons, REI does it with YouTube videos, and now Verizon is doing it with in-store wireless workshops. When you teach your customers something — whether it’s a new skill, or how to use your product — you give them a reason to come back. These learning experiences…
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Learn Google+ from Guy Kawasaki and word of mouth from Andy Sernovitz in one great call — April 16
Learn to master Google+ and word of mouth marketing in this teleconference with authors Guy Kawasaki and Andy Sernovitz on April 16, hosted by SmartBrief. In this quick, simple, and fun call, you’re going to learn the fundamentals of word of mouth marketing and the basics of how to make the most of Google+. You’re…
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