Tag Archives: trade show

Don’t forget the packaging!

This is a guest post from WindsorONE’s CEO, Craig Flynn, and Director of Marketing, Brian Bunt. See more posts like this about word of mouth marketing for all types of companies on their blog. Chances are you have attended an industry tradeshow. At these shows you walk around from booth to booth and if you…

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Issue #135: Word of mouth for trade show exhibitors

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Trade shows are unique opportunities where you’re given just a few minutes with a lot of strangers…

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WOM lessons from the 2009 NRA Show: Make it a competition

Supergenius Example #5: Cintas A couple of booths were inviting interaction with a few mini games or quizzes at the NRA Show 2009, but the one that perked our interest was Cintas‘ head-to-head fire extinguisher competition. Cintas — who was promoting their fire safety equipment — encouraged participants to take on one another in a…

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WOM lessons from the 2009 NRA Show: Give them something to take home

Supergenius Example #5: Nueske’s Having fresh bacon samples is a pretty good way to get people to stop by your booth. Nueske’s did it with their cherrywood smoked variety that they tout as having no nitrates or artificial flavors. After a few samples, the spokesperson hands you a brochure with recipes on how to include…

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WOM lessons from the 2009 NRA Show: Give them something to wear

Supergenius Example #4: Garden Hearts Garden Hearts, a produce company, was displaying some of their creations — including a head of lettuce that matures smaller than normal lettuce, making it the perfect size for a single serving of salad — at the 2009 NRA Show. While the chef behind the booth was talking about his…

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WOM lessons from the 2009 NRA Show: Get their signature

Supergenius Example #3: Eco Products Eco-Products — a company that sells environmentally friendly cups, containers, and packaging – raffled off a bike at their booth. But instead of the normal raffle, participants were also asked to add their signature to a pledge that read: “We the People of the restaurant and hospitality industry, in order…

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WOM lessons from the 2009 NRA Show: Give them a sticker

Supergenius Example #2: Nathan’s Famous The Nathan’s booth was a complete hot dog stand, rolling out samples for the lines of visitors stretched around the side. Anyone could grab a sample, but as your “ticket,” a Nathan’s representative went through the line giving everyone a sticker to put on their shirt that you then showed…

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WOM lessons from the 2009 NRA Show: Take their picture

Supergenius example #1: Sani Professional The Sani Professional booth – a company that sells cleaning products and solutions to restaurants – had a bunch of guys walking around dressed up as giant germs and holding signs pointing people to a special micro-site. Not only were the germs themselves worth a picture, but everyone was getting…

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