Tag Archives: Toyota

Video: How Toyota turned around word of mouth about their “boring” Camry

Like vanilla ice cream, popular stuff often gets a reputation for being boring, and as the top sedan in the U.S. for 13 years in a row, Camry was facing the same reputation problem. People saw buying a Camry as a rational, economic decision — not necessarily an exciting experience you’d tell a friend about….

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3 word of mouth lessons from high-tech cars

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Since before the first Model T rolled off the Ford assembly line, people have been talking about the next great auto technology: flying cars,…

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How to let your fans do the talking

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your best advertising comes from your biggest fans. People trust people like them. So when your customers talk about your stuff, your potential customers…

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How Toyota uses social media to build brand advocacy — live from BlogWell

Come to our BlogWell: How Big Brands Use Social Media conference in Washington, D.C. to hear ConAgra Foods, UnitedHealth Group, the IRS, USA TODAY, the National Association of REALTORS, the U.S. Navy, and Discovery Communications share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make…

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Announcing BlogWell: How Big Brands Use Social Media in Austin on Feb. 2

Big news: We’re bringing BlogWell: How Big Brands Use Social Media to Austin on February 2. We’ll feature practical, how-to social media case studies from 8 great brands, including Toyota, REI, Texas Instruments, and Kellogg’s. BlogWell is one awesome, idea-filled afternoon focused on social media at big brands. There are no agencies and no startups…

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