Tag Archives: Tough Mudder
Blog, newsletter June 4, 2013

4 word of mouth lessons from Tough Mudder

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] With almost no traditional advertising, Tough Mudder, a traveling 12-mile extreme obstacle course, has grown from 20,000 participants in 2010 to 460,000 in 2012….

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Blog, WOM Tips April 30, 2012

Word of Mouth Tip #63: Offer something crazy for the crazy fans

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Support your fanatical, crazy, and passionate fans. They’re rare, and they deserve extra support and encouragement. Tough Mudder events are extreme, long-distance obstacle races that attract some serious (some might say “crazy”) athletes. And as part of these races, they have a lot of fun side competitions like costume and mullet contests. But they also…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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