Tag Archives: testimonials

Word of Mouth Tip #24: Ask for feedback after every sale

Always, always, always ask for feedback. Do it after every sale. Include it with your invoices, your product shipments, or your follow-up calls to clients. Doing this will help you: Identify problems early — if something is broken, how will you know unless you ask? Give angry customers a place to vent — give them…

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Why most referrals come from new customers (and what to do about it)

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] A big challenge for word of mouth marketers is familiarity. As much as a longtime customer may love you, they’re not as likely to talk….

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Video: How PrintingForLess.com creates fan loyalty through customer service

In any business, there are a lot of risky investments — but great customer service isn’t one of them. Thrilling customers with incredible service will never go out of style or succumb to the whims of a market. It’s a sure-fire way of earning word of mouth from your customers. The more you invest in…

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Word of Mouth Tip 43: Happy customers are your best salespeople

Happy customers have an unfair advantage over your salespeople when it comes to closing a new customer: There’s nothing in it for them. Nothing except the chance to help someone like them discover a company they trust, a brand they love, and a product or service they couldn’t live without. Find the fans that love…

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Don’t wait for word of mouth

What are you doing to generate word of mouth? We all know how awesome word of mouth is. We know it beats any mode of advertising and that over 90% of consumers say it’s the most compelling factor in their decision to buy. We all want it. We want our customers to go skipping down…

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3-Minute WOM Lesson: 3 ways to let your fans do the talking

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Honest praise from happy customers will always be more effective than any sales copy you could write. As…

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3-Minute WOM Lesson: How to make your word of mouth more visible

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Love from fans and happy customers isn’t worth much if prospective customers don’t see it. How to bring…

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3-Minute WOM Lesson: Word of mouth tips for retailers

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Whether you’re a one-location store or a national retail chain, you can have amazing word of mouth. How…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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