Tag Archives: tell-a-friend

3 word of mouth tips for earning more referrals

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Every business owner hopes for that magical moment when a customer not only speaks well of their company, but also tells someone, “No really,…

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Why do you track customers’ referrals?

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Consider the customer referral as the true money question; it’s the final frontier of loyalty. If your customers…

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WOM Tip #244: More generous is more remarkable

Lots of companies give you gifts to pass on to your friends. In exchange for your referral, your friend might get a discount, a gift card, a free appetizer, whatever. But if you refer a friend to Evernote, they’ll give your friend one year of Evernote Premium for free. A whole year? That’s pretty cool…

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WOM Tip #489: Just because it’s automated doesn’t mean it can’t be friendly

We get it. You’re busy. You can’t write every customer you meet a personalized note or a special email. Some things have to be automated — and that’s OK. But that doesn’t mean you can’t show a little personality. For example, Tonx, a high-end coffee subscription service (who’s also great at helping their customers spread…

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WOM Tip #213: Make it fun and easy to tell other people about you

Your customers are inundated with ads, requests, and “special offers” from companies every day. So if you ask them to tell a friend about your stuff, you’re job is to make it really easy (and fun). And while we say this a lot, there are many different ways you can help your customers talk about…

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4 word of mouth lessons from Tough Mudder

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] With almost no traditional advertising, Tough Mudder, a traveling 12-mile extreme obstacle course, has grown from 20,000 participants in 2010 to 460,000 in 2012….

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WOM Tip #217: Give them something they can’t help but share

You already know that the more stuff you give away to your customers, the more they have to pass on to their friends (for example, they’ll talk to more people if you give them three coupons instead of just one). But you can extend that sharing even further by getting their friends to actually ask…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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