[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Got a storefront? Then you’ve got a stage for your word of mouth topic. Give your “Open” sign some company and give people walking…
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Word of Mouth Tip #80: Put on a show in your store window
If you’re paying the big bucks for a storefront, give passers-by a reason to tell friends to be sure to walk past your store on their way home. Offer a great free sample, something educational, live demos, something weird, or something fun to watch. How a word of mouth marketing supergenius does it: In preparation…
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