If it’s an ad and it’s made to look like it’s not an ad, it’s unethical. That’s the simple truth behind the FTC’s updated guidelines on ethical social media. According to SocialMedia.org and WordofMouth.org CEO Andy Sernovitz, the new guidelines call out all of the new ways companies try to deceive customers online. Native advertising,…
Tag Archives: SocialMedia.org
Blog
August 7, 2012
Work in word of mouth every day: WordofMouth.org is hiring
WordofMouth.org and our sister brand SocialMedia.org are growing quickly, and we need some smart people to help us keep it up. We’ve got positions at all levels available, including: Community managers A writer A designer Office administrators Membership recruiting …and a whole bunch more. Full list is here. We’ve worked hard to create a culture…
Uncategorized
December 20, 2011
3-Minute WOM Lesson: 3 key questions to test your agency’s ethical standards
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most word of mouth and social media agencies are fantastic at what they do and are devoted to…
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Case Studies
October 26, 2011
How to keep your brand safe and ethical in social media — live from BlogWell
Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…
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Other News
June 20, 2011
Create your social media policy with the help of the newly updated Disclosure Best Practices Toolkit
A strong social media policy will help protect your brand. It isn’t something you add in later – all great social media programs have a strong ethics policy at their foundation. And now thanks to a lot of hard work and collaboration from the members of SocialMedia.org, creating yours will be much easier. That’s because today…
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Live from BlogWell
November 9, 2010
Welcome Session — Live from BlogWell
Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 1:00 — The Social Media Business Council’s Kurt Vanderah kicks off BlogWell: How Big Brands Use Social Media. 1:00 — Kurt welcomes everyone to Blogwell and encourages everyone to tweet with the hashtag #blogwell and to blog everything. Everything will be recorded…
Other News
May 12, 2010
Check out our new newsletter: SocialMedia.org’s Big List
Big news! We just launched a great new newsletter: SocialMedia.org’s Big List: Big Brands Doing Big Things in Social Media. We think you’ll love it. We’re focused on the amazing work smart people are doing in word of mouth and social media. Each week we’ll feature lots of links, smart people, and ideas you can use….
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Current Openings
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