Tag Archives: social media case study

Video: How EMC Corporation helps their employees become better advocates in social media

Repeatable word of mouth topics are simple and focused. Try to put too many ideas out there and your message will get lost. That was the lesson EMC Corporation learned when they realized they had too many social media accounts sharing too many different messages. EMC Corporation Senior Social Media Manager Thom Lytle says it…

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Video: How Thrivent Financial made their customers’ voices louder

Thrivent Financial for Lutherans was facing a historic decision that would change the whole company: Should they open up their services to the broader Christian community or stay exclusively Lutheran? As a membership organization, making the choice meant asking all of their customers to place a vote — and with a customer base as large…

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How to keep your brand safe and ethical in social media — live from BlogWell

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Discovery Communications: Social Media’s Role Throughout “Shark Week” — Live from BlogWell

Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 3:50 — Kurt Vanderah introduces Discovery Communications’ Manager of Digital Communications, Amber Harris and VP of Social Media Communications, Gayle Weiswasser. 3:50 — Shark Week is longest running programming event –23 years — and is strongly associated with Discovery Channel. 3:52 –…

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BlackRock: The Power of Social Media for Internal Collaboration — Live from BlogWell

Coverage of this session by SAP’s Michael Brenner, who blogs at B2B Marketing Insider. Follower him on Twitter at @brennermichael. 4:30 — Bergen Anderson introduces BlackRock’s Director of eBusiness, Jonathan Haley. 4:31 — Jonathan: Going to explain the “Secret Formula of Social Media Success.” 4:33 — Jonathan: The challenge is to feed valuable information to…

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Johnson & Johnson: Engagement in a Highly Regulated Environment — Live from BlogWell

Coverage of this session by SAP’s Michael Brenner, who blogs at B2B Marketing Insider. Follower him on Twitter at @brennermichael. 3:50 — Bergen Anderson introduces Johnson & Johnson’s Director of Corporate Communications, Marc Monseau. 3:50 — Marc: The first opportunity is to encourage dialogue, and the second is to create relationships. The third and most important…

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Social Media Ethics Briefing: Staying Out of Trouble — Live from BlogWell

Coverage of this session by SAP’s Marilyn Pratt. Follower her on Twitter at @marilynpratt. 3:10 — Kurt Vanderah introduces the Social Media Business Council‘s CEO, Andy Sernovitz. 3:12 – Andy: It’s all about trust. 3:13 – Andy: You can’t tack the ethics stuff on the end. Trust is the right thing to do and the only…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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