[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth marketing doesn’t always require an overhaul. Sometimes it’s just small tweaks to what you’re already doing that turn a regular company…
Tag Archives: shoes
Video: How Reebok finds the right brand advocates
With millions of Twitter followers in Reebok’s demographic, one famous hip-hop artist seemed like the perfect choice for their influencer program. But according to Reebok’s Global Content and Community Manager, Ben Cobb, just because a celebrity has a lot of influence doesn’t mean they have the right kind of influence. In his presentation at SocialMedia.org’s…
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How Merrell Shoes generates word of mouth with customer service
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. A Shoe Story I have wide feet. Finding comfortable shoes isn’t always easy. A few years ago, a friend turned me on to Merrell and I bought two pairs of the World Legend (one brown, one black) for work. Hands down,…
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Word of Mouth Tip #144: Price can be a great reason to talk
A great word of mouth topic can come in any form. It just needs to be simple, portable, and repeatable. It doesn’t have to be: About your product Carefully crafted A marketing message In fact, it’s usually best if it’s none of the above. Nike, for example, has started a whole bunch of conversations over…
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