This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. What do you think makes someone’s content relevant? Back when I…
Tag Archives: Seth Godin
Word of Mouth Tip #39: Be different
A core component of word of mouth is the element of being fundamentally, astonishingly, remarkably different. Seth Godin described it best when laying out his Purple Cow manifesto for Fast Company: While driving through France a few years ago, my family and I were enchanted by the hundreds of storybook cows grazing in lovely pastures…
