Tag Archives: secrets

WOM Tip #188: Secrets are great for word of mouth

Whether it’s from bored employees, inventive customers, or a mixture of both, lots of restaurants accumulate “secret menus” — food items that aren’t on the official menu, but they’ll make for you anyway (if you know how to ask). People love being in on exclusive information like this and they love to tell their friends…

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WOM Tip #181: Point out the little details that make you different

If you sweat the details, you’ve probably got some pretty cool stuff going on that’s worth talking about, even if it’s small. These little quirks are not only the things that make your company different, they’re also the things that your fans love to talk about. The problem is that sometimes not everyone knows about…

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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