Tag Archives: sap
Case Studies, Videos October 19, 2011

How SAP has matured their social media program — live from BlogWell

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Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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newsletter June 28, 2011

3-Minute WOM Lesson: Word of mouth ideas from BtoB brands

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] “Sounds great, but does any of this word of mouth stuff work for BtoB brands?” That’s one of…

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BtoB, Case Studies December 28, 2010

How SAP Used Social Media Reporters to “Energize” a Corporate Event — live from BlogWell

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Come to BlogWell: How Big Brands Use Social Media on February 2 in Austin to hear Toyota, REI, Texas Instruments, Kellogg’s, Dell, Sabre Holdings, Coldwell Banker, and InterContinental Hotels Group share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in…

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Live from BlogWell November 9, 2010

SAP: Using Social Media “Reporters” to Energize a Corporate Event — Live from BlogWell

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Coverage of this session by SAP’s Marilyn Pratt. Follower her on Twitter at @marilynpratt. 1:30 — Kurt Vanderah introduces SAP’s Senior Director of Social Media Marketing, Brian Ellefritz. 1:30 — Brian quips with the audience saying the difference between ethics and disclosure – Ethics prevents Brian from saying this (his) session is better than the…

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Events September 7, 2010

BlogWell Philadelphia to feature case studies from SAP, Pfizer, Johnson & Johnson, The Hershey Company, and more on Nov. 9

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We’re thrilled to be bringing our BlogWell: How Big Brands Use Social Media series to Philadelphia on November 9, hosted by the amazing folks at SAP. The day will feature eight great case studies in social media from SAP, SunGard, Scholastic, Pfizer, BlackRock, Johnson & Johnson, The Hershey Company, and Discovery Communications. You’re going to…

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newsletter August 17, 2010

3-Minute WOM Lesson: How to create BtoB word of mouth

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth can work for anyone in any industry — including business-to-business brands. The topics and…

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Events July 16, 2010

Upcoming GasPedal events

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7/20 Word of Mouth Supergenius: 12 how-to classes, 12 real-world case studies, 6 brilliant authors — all in one amazing day. (Public event.) Learn more 7/21 SAP: How to recognize and empower influencers. (Private member call.) Learn more 8/11 BlogWell: Featuring social media case studies from McDonald’s, Whirpool, General Motors, CME Group, Alberto Culver, Verizon,…

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Events July 31, 2009

Upcoming GasPedal events

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8/04 SAP: How to establish community guidelines (Member-only call) Click here 8/06 Dell: Blending community and e-commerce (Public call) Click here 8/12 SMBC Member Meeting 6: Morning big issue discussions; member-led unconferences; closing round-table discussion with a special guest (Private event) Click here 8/13 BlogWell Minneapolis: Walmart, McDonald’s, CME Group, H&R Block, Mayo Clinic, Progressive,…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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