Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just…
Tag Archives: Rod Brooks
Case Study: PEMCO — live from Word of Mouth Supergenius
4:00 — Bergen Anderson introduces PEMCO‘s Rod Brooks. 4:01 — Rod is showing a video about the making of the “A Helpful Guide To The People Of The Northwest” videos. 4:03 — Rod says that the NBC affiliate that made the making of video actually pitched them on making it after hearing about all the…
Tuning in to customers’ wants and needs to build relationships — live with PEMCO’s Rod Brooks
As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our amazing…
PEMCO Insurance’s Tweetup that increased relevant Twitter mentions by 100% in one day
When PEMCO Insurance introduced their new ad campaign, focusing on the quirks of different personalities in the Northwest, they invited a bunch of talkers to get together for a Tweetup at Seattle’s Space Needle. To invite the online influencers, PEMCO’s CMO Rod Brooks contacted them personally via Twitter and offered them a VIP pass to…
