[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your employees are your single biggest resource for word of mouth. But not every company treats them like that kind of asset. What if…
Tag Archives: reward program
WOM Tip #232: Seriously, just start a fan club
You know that loyalty programs are great for word of mouth. You’ve heard about the legendary ones from Fiskar’s Fiskateers to Maker’s Mark Ambassadors, but you’re probably still thinking your business is too small, too boring, or too obscure to warrant a fan club. Guess what: It’s not. Why? Because even A.1. Steak Sauce has…
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Loyalty is earned, not bought
This is a guest post from Mitch Joel — President, Twist Image and author of Six Pixels of Separation. See the original post this is adapted from and more like it on his blog. This will not be about how to game a system so that you can redeem a free flight. Sorry. When most people think of earning loyalty points,…
Case Study: Maker’s Mark
2:10 — Erin McDaniel introduces Doe-Anderson‘s President and CEO, Todd Spencer 2:11 — 2:12 — Bill Samuels, Sr. was the inventor of Maker’s Mark. 2:14 — “Anything that can be said about a good whiskey has already been said about a bad whiskey.” 2:15 — In the beginning the market demographic we focused on are…
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