This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. I mentioned that I had a great experience using Uber to get…
Tag Archives: reputation
WOM Tip #214: Sometimes it’s OK to respond to trolls
Usually, you’re better off ignoring malicious comments and feedback from people who are only trying to get attention. But not all trolls are created equal. For example, this comedian sent in a pretty ridiculous job application for Cadbury’s Global Quality Manager opening. We know it was pretty ridiculous because of Cadbury’s awesome response to the…
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Brand vs. Reputation
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. There is a phrase that I’ve been hearing people say…
Rick Murray: How to deal with negative word of mouth
11:15 — Erin McDaniel introduces Edleman PR‘s President, Rick Murray. 11:16 — Social media gives people the power to say anything, to anyone, at anytime. 11:18– What could spark negative WOM? Something that doesn’t sit well with a follower. Either something you said or something you did. 11:22– How can you minimize the chance that negative…
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