Tag Archives: regulars

WOM Tip #436: The best word of mouth stories go against the grain

Every year during the South by Southwest conference, thousands of Austin businesses let big companies sponsor events at their venues to get more customers to come through their doors. The conference is brining tons of people to town, so why not give them a reason to come inside your store too? It seems like a…

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3 ways to get your regulars to spread word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Sometimes your company’s biggest fans aren’t talking about you. Why? That new customer excitement has turned into return customer loyalty — which is still…

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