Tag Archives: recruiting

Word of Mouth Tip #110: Make your job ads remarkable

Every time you make something remarkable — your products, your customer service, your policies — good things happen. Want to get more applications from smart job seekers, for example? Make a job ad worth sharing. Check out the job ad below from the always-creative team at Old Spice’s agency, Wieden + Kennedy. Not only do…

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Are you ignoring a very important audience?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. Employers have been in the driver’s seat for the past several years as the recession made jobs scarce and employees afraid. It’s been tough on organizations as well. No one wants to freeze open positions, have salary reductions, or cut…

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Upcoming GasPedal events

8/4 PepsiCo: Recruiting talent with social media. (Private member call.) Learn more 8/5 Radian6: An exclusive chat with CEO Marcel LeBrun. (Private member call.) Learn more 8/11 BlogWell: Featuring social media case studies from McDonald’s, Whirpool, General Motors, CME Group, Alberto Culver, Verizon, and Kraft Foods. (Public event.) Learn more

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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