Tag Archives: recruiting

How to use word of mouth for recruiting

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve gone through the regular channels, you’ve posted your job openings in the right places, but the job applications you’re looking for just aren’t…

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WOM Tip #145: Your influencers can show up in unexpected places

Sarah Horne, a children’s book illustrator in London, got IKEA’s attention when she shared her doodles superimposed over the company’s furniture catalogue in her portfolio. But instead of sending her cease and desist letters, IKEA hired her as their first-ever children’s illustrator in residence. It’s a cool story, so plenty of publications shared it. But…

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Use word of mouth to score your next job

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Word of mouth sells products and services every day. In fact, 67% of consumers say that word of mouth is the #1 influencer of…

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Video: How Monster made paying it forward a part of their social strategy

Sometimes the best word of mouth marketing is all about paying it forward — asking your fans to pass on something that can help someone else, which spreads the word and the kindness. That’s why Monster’s #FindBetter campaign about helping underemployed or unemployed job seekers find something better was a big success from the start….

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WOM Tip #164: Make tech stuff more buzzworthy by making it more meaningful

If you want to use tech for word of mouth marketing, you have to have a better reason than, “because it’s shiny and new,” or “everyone else is doing it.” To get people to talk about you, the tech you use has to add value to your message. Here’s why: QR codes are notorious for…

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How to hire customer service superheroes

This is a guest post from Greg Meyer, a member of the Customer WOW team at Desk.com. Photo by Andrew Becraft. Say you’re going to start a company, and the first thing you want to do is provide amazing customer service. Are you going to hire the brilliant person who alienates customers? Or are you…

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The two questions people ask before joining a community

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” These are the two universal (and often unconscious) questions people ask when deciding whether to join a community. They’re the two fundamental social needs that should be met if you’re going to successfully recruit potential members….

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Video: How Dow Chemical got their scientists to spread word of mouth

You already have a remarkable story to tell. You probably have experts on staff with incredible knowledge, amazing stories, and ideas to share. Your job is to make it easy for them to do it. If you can pull it off, you’ll have these fantastic sources of great, sharable, inspiring content worth talking about. At…

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