This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. When I was in my final year of high school, some of the more, shall…
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Video: How Hilton Worldwide is helping employees become proactive advocates
“Where should I eat in LA?” “I’ve got a long layover in London, any suggestions?” These were the typical tweets — and word of mouth opportunities — Hilton Worldwide was seeing every day. That’s why they created Hilton Suggests, an internal advocacy program made to respond to these questions with helpful tips (and earn fans…
WOM Tip #120: Show them how to use your logo
Homemade t-shirts, bumper stickers, and blog posts with your logo are your fans’ way of expressing their love for your brand. You can make it easier for them to show it by making your logo available to copy and paste. But let’s say you’re worried about the branding you worked so hard to achieve getting…
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Don’t wait for word of mouth
What are you doing to generate word of mouth? We all know how awesome word of mouth is. We know it beats any mode of advertising and that over 90% of consumers say it’s the most compelling factor in their decision to buy. We all want it. We want our customers to go skipping down…
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