[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth is people-driven. Cool technology, exciting announcements, and one-off campaigns may spark conversations, but it’s people who keep them going. People, not…
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Video: Rackspace’s Rob La Gesse on how to inspire word of mouth with customer service
Great customer service always starts a conversation. When you thrill customers with an incredible customer experience and a genuine dedication to their needs, they’re bound to tell all of their friends. The best part is — anyone can do it. Businesses both big and small have the opportunity to impress customers with every interaction —…
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Rob La Gesse: How to inspire word of mouth with customer service
11:55 — Erin McDaniel introduces Rackspace‘s Director of Social Media, Rob La Gesse. 11:56 — How can you help your customers? You have to know who they are. Not their demographic, but who they personally are. 11:59– Find opportunities to WOW your customers. This creates a chance to create a memorable experience that will help spread WOM. 12:02– Example. Rackspace…
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