Tag Archives: product design

Are you minding your packaging?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. The smartest brands know that having an awesome product/service is important, but how you present that awesome product or service matters too. Yes, it…

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3 word of mouth situations when the customer is definitely right

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] “The customer is always right” is a tricky phrase. The heart of it, unflinching customer service, is well meaning — but frankly, sometimes your…

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3 simple ways to make what you’re already doing remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth marketing doesn’t always require an overhaul. Sometimes it’s just small tweaks to what you’re already doing that turn a regular company…

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WOM Tip #182: You’re already making it — why not make it remarkably?

These days, it’s not that unusual for a store to sell something “artisan,” organic, locally grown, or environmentally friendly. But one ice cream shop in LA that has all of these things is standing out for a different reason: Their ice cream is churned by bicycle. The Peddler’s Creamery hires cyclists to peddle a stationary…

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WOM Tip #159: Make your packaging a conversation-starter

Your shopping bags and product packaging are little billboards that your customers carry around advertising your stuff. But if they’re throwing them away once they get home, that word of mouth opportunity only lasted for the duration of their trip home. You can make more opportunities for people to talk about your stuff by making…

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Your product is the experience

This is a guest post from Todd Alexander, Brand Evangelist and EVP at Kreber. Last night we went to our favorite Indian restaurant and enjoyed a fabulous meal. My daughter-in-law ordered her usual chicken tikka masala and she made a very interesting comment after she had just a few bites. She said, “The food tastes…

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WOM Tip #45: Don’t make something for everyone, make something for someone

It’s really, really hard to design a product for the masses that’s worth talking about. You’re better off making something for a specific group of people — something they’ll absolutely love. Even if the rest of the world hates it, that’s OK. It’s not for them. The result is a polarizing product that has raving…

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Word of Mouth Tip #163: The more you explain, the more your fans feel connected

When you open up and take people behind the curtain, a few things happen: They trust you more, because you’re not afraid to take them behind the scenes. They criticize less, because they understand more. They offer more ideas, because they see more opportunities to help. The best part? This is pretty easy to do….

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