[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Email is still one of the most effective word of mouth marketing tools you have. Yet so many marketers take for granted that they…
Tag Archives: permission marketing
Blog, newsletter
September 2, 2014
3 ways to make emails more remarkable
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WOM Tips
February 28, 2012
Word of Mouth Tip #82: Earn fans at the counter
Don’t let customers walk out of your store without offering them the chance to opt-in to get future contact from you. Offer sign-ups for your newsletter and let them know how to find you on Twitter, on Facebook, and anywhere else you communicate with fans. This is how you turn one-off sales into long-term relationships….
Uncategorized
April 6, 2010
3-Minute WOM Lesson: 3 simple elements of a great talker program
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A formal talker program — a community, a fan club, an ambassador program, etc. — can help…
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WOM Tips
March 1, 2010
Word of Mouth Tip #54: Always ask for their email
You work so hard for a click on your web page. You put so much effort into getting someone in your store. You do so much just to earn a fan. But without a way to contact them again, you have to start all over the minute they walk away. Extend the relationship by always…
newsletter
January 5, 2010
3-Minute WOM Lesson: How to stay in touch with fans
Having permission to consistently communicate with fans is key to long-term word of mouth. Three opportunities to do it: 1> Email 2> Communities 3> Events 1> Email Nothing beats a list of email subscribers that have given you permission to regularly contact them. The best word of mouth marketers build their email lists by consistently…
Supergenius Live
December 16, 2009
Case Study: Dreamfields Pasta — live from Word of Mouth Supergenius
4:40 — Bergen Anderson introduces ExactTarget‘s Jeff Rohrs. 4:41 — Jeff says Dreamfields has a very unique selling problem that social media and word of mouth helped solve. The main goal of a seller of pasta is to have shelf space. The problem is that it’s a crowded shelf space, and Dreamfields price point is…
Case Studies, Events
November 23, 2009
How Dreamfield’s Pasta built a permission-based following — live with ExactTarget’s Jeff Rohrs
Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and ExactTarget VP of Marketing, Jeff Rohrs. Here Jeff shares a few tips based on the Dreamfield’s Pasta case study he’ll be presenting:…
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