Tag Archives: passion

A checklist to guarantee passion projects

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. I carry a journal with me just about all the time, which I fill with…

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Avoid these 3 mistakes and be your blog-self

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Here’s the thing about blogging: Because everyone can do it, it’s easy to get caught up in how everyone else is doing it. Bloggers…

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When word of mouth should take priority over selling your stuff

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Yes, selling stuff is important. But too often, a marketer’s focus on making (or saving) a buck comes at the expense of long-term revenue…

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Stop selling. Start enabling.

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. In our day-to-day marketing lives, when we’re all down in…

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Video: What General Mills looks for in community managers

Aaron Miller shares how they’re building a new team of community managers to act as the voice of their brands.

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How Threadless, Home Depot, and AmEx get groups of fans talking

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Everyone loves being a part of a group. When people who share a common interest also share a common goal or excitement, the emotional…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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