Tag Archives: packaging

Are you minding your packaging?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. The smartest brands know that having an awesome product/service is important, but how you present that awesome product or service matters too. Yes, it…

Read More 1 Comment

How to pull off thought-provoking word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] There’s a time and a place for the fun marketing stunt or goofy ploy for attention. But sometimes it’s better to focus on substance…

Read More Comments Off on How to pull off thought-provoking word of mouth

When is the wrapping better than the gift?

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. Amazon gift cards come in this great metal gift box. Same gift…

Read More Comments Off on When is the wrapping better than the gift?

3 word of mouth situations when the customer is definitely right

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] “The customer is always right” is a tricky phrase. The heart of it, unflinching customer service, is well meaning — but frankly, sometimes your…

Read More Comments Off on 3 word of mouth situations when the customer is definitely right

WOM Tip #169: Re-energize word of mouth by repackaging your stuff

Crayons have a word of mouth problem: Like chocolate, Shakespeare, and coffee, everyone knows they’re great, and everyone’s heard of them, so it’s harder to start conversations about them. To get people talking about crayons again, Crayola had to do something creative. But instead of creating a promotional campaign, they created a new package —…

Read More 2 Comments

3 simple ways to make what you’re already doing remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth marketing doesn’t always require an overhaul. Sometimes it’s just small tweaks to what you’re already doing that turn a regular company…

Read More Comments Off on 3 simple ways to make what you’re already doing remarkable

Don’t forget the packaging!

This is a guest post from WindsorONE’s CEO, Craig Flynn, and Director of Marketing, Brian Bunt. See more posts like this about word of mouth marketing for all types of companies on their blog. Chances are you have attended an industry tradeshow. At these shows you walk around from booth to booth and if you…

Read More Comments Off on Don’t forget the packaging!

WOM Tip #441: Make your packaging your word of mouth story

Sony sells their waterproof Walkman headphones submersed in a water bottle. With one glance, you can immediately tell what makes their product remarkable. They don’t need clever copy or flashy design — they just put their headphones in a water bottle in a vending machine. Photo from The Dieline. The best word of mouth stories…

Read More Comments Off on WOM Tip #441: Make your packaging your word of mouth story
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again