Tag Archives: online moms
WOM Research February 18, 2010

Word of Mouth Research: Moms trust strangers 12 times more than advertising

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According to a survey of online moms by review site EXPO and highlighted by eMarketer, online moms doing product research trust consumer reviews and descriptions nearly 12 times more than that of manufacturer descriptions. Findings from the survey: 92% of moms trust the description provided by consumer reviews over manufacturer descriptions More than 80% of moms…

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