Tag Archives: Old Spice

How to make your word of mouth marketing more efficient

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Some of the best word of mouth ideas are the ones that build on something already in place — the ones that work with…

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7 of our favorite word of mouth stories from 2012

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] As we head into the holidays, we wanted to take a minute to look back at some of the incredible stories that got us talking in…

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Word of Mouth Tip #110: Make your job ads remarkable

Every time you make something remarkable — your products, your customer service, your policies — good things happen. Want to get more applications from smart job seekers, for example? Make a job ad worth sharing. Check out the job ad below from the always-creative team at Old Spice’s agency, Wieden + Kennedy. Not only do…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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