Tag Archives: NRA Show

WOM lessons from the 2009 NRA Show: Take the conversation online

Supergenius Example #6: JitterGram JitterGram — who helps companies by sending coupons or inside information in the form of text messages to opt-in subscribers — was one of the few organizations we saw openly using Twitter right from their booth. Using the NRA Show’s official hashtag, the folks at the JitterGram booth were using a…

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WOM lessons from the 2009 NRA Show: Make it a competition

Supergenius Example #5: Cintas A couple of booths were inviting interaction with a few mini games or quizzes at the NRA Show 2009, but the one that perked our interest was Cintas‘ head-to-head fire extinguisher competition. Cintas — who was promoting their fire safety equipment — encouraged participants to take on one another in a…

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WOM lessons from the 2009 NRA Show: Give them something to wear

Supergenius Example #4: Garden Hearts Garden Hearts, a produce company, was displaying some of their creations — including a head of lettuce that matures smaller than normal lettuce, making it the perfect size for a single serving of salad — at the 2009 NRA Show. While the chef behind the booth was talking about his…

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WOM lessons from the 2009 NRA Show: Give them a sticker

Supergenius Example #2: Nathan’s Famous The Nathan’s booth was a complete hot dog stand, rolling out samples for the lines of visitors stretched around the side. Anyone could grab a sample, but as your “ticket,” a Nathan’s representative went through the line giving everyone a sticker to put on their shirt that you then showed…

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WOM lessons from the 2009 NRA Show: Take their picture

Supergenius example #1: Sani Professional The Sani Professional booth – a company that sells cleaning products and solutions to restaurants – had a bunch of guys walking around dressed up as giant germs and holding signs pointing people to a special micro-site. Not only were the germs themselves worth a picture, but everyone was getting…

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