Supergenius Example #6: JitterGram JitterGram — who helps companies by sending coupons or inside information in the form of text messages to opt-in subscribers — was one of the few organizations we saw openly using Twitter right from their booth. Using the NRA Show’s official hashtag, the folks at the JitterGram booth were using a…
Tag Archives: NRA Show
WOM lessons from the 2009 NRA Show: Make it a competition
Supergenius Example #5: Cintas A couple of booths were inviting interaction with a few mini games or quizzes at the NRA Show 2009, but the one that perked our interest was Cintas‘ head-to-head fire extinguisher competition. Cintas — who was promoting their fire safety equipment — encouraged participants to take on one another in a…
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WOM lessons from the 2009 NRA Show: Give them a sticker
Supergenius Example #2: Nathan’s Famous The Nathan’s booth was a complete hot dog stand, rolling out samples for the lines of visitors stretched around the side. Anyone could grab a sample, but as your “ticket,” a Nathan’s representative went through the line giving everyone a sticker to put on their shirt that you then showed…
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WOM lessons from the 2009 NRA Show: Take their picture
Supergenius example #1: Sani Professional The Sani Professional booth – a company that sells cleaning products and solutions to restaurants – had a bunch of guys walking around dressed up as giant germs and holding signs pointing people to a special micro-site. Not only were the germs themselves worth a picture, but everyone was getting…
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