Tag Archives: newsletters

Spic and spam

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Okay, misleading headline. I actually appreciated getting this in my inbox: Dear Mr. Nulman, We…

Read More Comments Off on Spic and spam

3-Minute WOM Lesson: 3 ideas from nonprofits to get people talking

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Want to learn how to get people talking? Try taking a few tips from the folks who are…

Read More Comments Off on 3-Minute WOM Lesson: 3 ideas from nonprofits to get people talking

3-Minute WOM Lesson: Signs you’ve got a great word of mouth topic

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A great word of mouth topic drives long-term word of mouth. There’s no magic formula for creating them,…

Read More 1 Comment

3-Minute WOM Lesson: 3 ways to make your fans feel special

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Devote time and resources to making existing fans feel great. The happier they are, the more new fans…

Read More 1 Comment

3-Minute WOM Lesson: 3 common mistakes with word of mouth topics

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] All word of mouth starts with a topic of conversation. If you don’t give them something to say,…

Read More 2 Comments

3-Minute WOM Lesson: 3 places to feature your testimonials

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials are word of mouth gold — but too often they’re invisible to prospective customers. Here are…

Read More 1 Comment

From the book: The best BtoB word of mouth techniques

This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. The best BtoB word of mouth marketing techniques are all fairly simple and inexpensive (like most word of mouth). Look…

Read More Comments Off on From the book: The best BtoB word of mouth techniques

Issue #102: Find Your Word of Mouth Talkers

{This post includes text of the great email newsletter all of our email subscribers just received. Sign yourself up to have this delivered directly to you!}  1> Create a dorky blog 2> Create email newsletters 3> Find people who are already talking 1> Create a dorky blog Write about super-specialized topics that only your true…

Read More Comments Off on Issue #102: Find Your Word of Mouth Talkers
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again